The problem is that Del Rey doesn’t have the lyrical equipment to develop a persona throughout the album. After the umpteenth song in which she either puts her red dress on or takes her red dress off, informs you of her imminent death and kisses her partner hard while telling him she’ll love him ‘til the end of time, you start longing for a song in which Del Rey settles down with Keith from HR, moves to Great Yarmouth and takes advantage of the DFS half-price winter sale.
